Dennis Masella

Dennis Masella, Executive Internet Consultant of WSI, brings over 20 years experience in sales management, marketing, Internet expertise and business experience to the field of website development and e-commerce.

Our mission statement: We wish to assist small and medium-sized businesses in developing websites that maximize the potential the Internet offers for enhancing market awareness, driving sales and reducing costs.


What is an Internet Consultant?

Think of us as the new breed of business advisors. Like your lawyer, your accountant, your stock broker—each a trusted business partner whose expertise you rely on to succeed—our role is to ensure your business realizes the full profit potential offered by Internet technologies and techniques. In a nutshell, we are specially trained and certified Internet business experts, ready to deliver products and services that best meet your business needs and your budget. 

We Show Businesses How to Grow Online

It's important not to confuse us with "Web Designers" as we don't simply design websites. We specialize in building customized Internet Business Solutions to help your business generate more revenue and increase your online profitability, no matter what industry you’re in. We understand the needs and motivations of a business owner because we're business owners ourselves.


New England and New York, Mid-Atlantic offices

Thanks to the trust and support of our customers over the years, and our network of over 1500 Internet Consultants serving businesses in 87 countries worldwide, WSI is the #1 Internet Business Services Provider.


Contact us today to discuss the needs of your current website. Over the years WSI has helped thousands of businesses around the world to grow and prosper online and we’re ready to help your business too!


Dennis, head of our centrally located New England office and Executive Internet Consultant, formed a small wholesale and retail clothing company in 1980. In order to run his own business he taught himself how to program computers. Later, as director of purchasing, he helped a single store, family owned retailer become the West coast's largest Apple, HP and Compaq dealer while helping to open 6 additional superstores. Other responsibilities had Dennis developing a phone based, catalog driven, direct marketing business and white box computer manufacturer. Moving to a large computer distributor, Dennis directed a program to help small and medium sized computer dealers improve their business through marketing programs, product selection, and business processes. After a short stint at Montgomery Wards as director of marketing, Dennis finally landed in New Hampshire as vice president of marketing for Vision Events, a division of Gartner, the world's largest IT advisory company. It was through these experiences that Dennis came to understand the power of web based business initiatives for both profitability and productivity.

Corporate Overview

Headquartered in Toronto, Canada, WSI (We Simplify the Internet) is a global Internet solutions provider with more than 1500 local offices in 87 countries. Specializing in the small and medium-sized market space, WSI provides affordable Internet related services and technologies that deliver maximum return on investment for businesses the world over.


WSI is committed to improving the profitability of our customers through the use of leading-edge Internet technologies, delivered by knowledgeable and service-oriented small business Internet Consultants. As more businesses realize the importance of the Internet to their continued success and growth, WSI is ready to serve their needs with real e-business solutions.


Thanks to the trust and support of our customers over the years, our WSI consulting network has grown to over 1500 Internet Business Consultants serving small- to medium-sized businesses in 87 countries worldwide.


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