At WSI, we focus on Internet consulting and outsourcing for small and medium sized businesses. Though most companies now feel having a web site is as basic as having business cards, many sites do not take full advantage of the unique commercial value the Internet represents. In today's intensely competitive business environment, just being 'up there on the web' is not enough. A good site takes full advantage of all Internet technologies that are useful to the company, makes the company more profitable, productive, and visible, and becomes a successful center for e-business.

Though we develop web sites, we're not web programmers. What we do is listen to and understand the needs of a company and help it achieve its business goals and objectives through a better web presence. Through our affiliation with WSI, a global leader in web site development for small and medium sized businesses with 12 web production centers in the US and around the world, we can quickly and affordably produce highly effective new sites or enhance existing sites. We can improve results with effective search engine optimization, and readily implement new features and technologies.

Dennis Masella and Evan Sinclair bring a combined 42 years experience in computer sales management, marketing, internet expertise and business experience to the field of website development and e-commerce.

Dennis, head of our centrally located New England office, formed a small wholesale and retail clothing company in 1980, learning how to program computers in dBASE-II in order to run his own business. Later, as director of purchasing, he helped a single store, family owned retailer become the West coast's largest Apple, HP and Compaq dealer while helping to open 6 additional stores. Other responsibilities had Dennis developing a phone based, catalog driven, direct marketing business and white box computer manufacturer. Moving to a large computer distributor, Dennis directed a program to help small and medium sized computer dealers improve their business through marketing programs, product selection, and business processes. After a short stint at Montgomery Wards as director of marketing, Dennis finally landed in New Hampshire as vice president of marketing for Vision Events, a division of Gartner, the world's largest IT advisory company. It was through these experiences that Dennis came to understand the power of web based business initiatives for both profitability and productivity.

Evan, based in midtown Manhattan and overseeing our operations in the Middle Atlantic states, began his technology career in the mid-80's as an educator, teaching computer novices the ins and outs of some of the earliest successful PC business applications, such as MultiMate and WordStar, VisiCalc and dBASE-II (anybody out there remember these aps? They were hot once upon a time!). Evan moved from education into computer commerce during the late 80's and 90's, where he touched upon many aspects of the personal computer industry: Sales and sales management, product purchasing and distribution, project management, presentation development, merchandising, advertising and marketing. During a seven year tenure with IBM Evan developed his internet skills as the product marketing lead for IBM ViaVoice voice recognition software, creating content for headlines, product features, promotions and support, and overseeing page layout, graphics selection, look-and-feel and site design for the IBM ViaVoice web site.

Though regionally based in the Northeast and mid-Atlantic, through the extensive business contacts of its founders, we have a nationwide presence.

Our mission statement: We wish to assist small and medium-sized businesses in developing websites that maximize the potential the internet offers for enhancing market awareness, driving sales and reducing costs.

Internet Consultant Profile

You may be wondering, "What is an Internet Consultant?"

Internet Consultants are specially trained and certified Internet business experts. Just like the many other business advisors you've come to depend on (such as your lawyer, your accountant, your stock broker, etc.) an Internet Consultant is in your local community to ensure your business realizes the full profit potential offered by Internet technologies. That potential goes far beyond just selling products and services online with a website; Internet Consultants have a wide range of specialized tools at their disposal and can offer you a variety of solutions tailored specifically for your business. These Internet Solutions can include technologies that make your day-to-day processes more efficient, saving you money on operational expenses, better sales and customer management options and even affordable marketing services.

Internet Consultants may not be what you've come to expect when you think of Internet "experts", particularly if you've been approached by other Web Developers in the past. Not restricted to technology wizards, they come from a variety of backgrounds across every industry imaginable, giving you the benefit of their own business experience in addition to their Internet know-how. That's an important distinction between Internet Consultants and traditional Web Designers, as they focus on delivering true business solutions, rather than simply creating websites.

Another difference that sets Internet Consultants apart from other Web Design professionals is their goal of creating an ongoing business relationship with you. It's almost common practice in this industry for a firm to design a website for a client and then move on to new business, never looking back. This may work well for the Web Design firm, but it certainly doesn't work well for you. In reality, websites are only the beginning - an Internet Consultant's services will deliver far more value to your business and help you to achieve a real return on your website investment as you build a profitable long-term partnership.